Corporate Leadership

Marcy T. Rogers, M.Ed., is a leading businesswoman in the healthcare industry with more than 30 years experience in developing specialty centers of excellence in niche surgical fields like craniofacial surgery, neurosurgery, orthopedic surgery, interventional pain and spine. Global demand led to the formation of her company SpineMark Corporation, an innovative service company that aligns physicians, facilities and medical device manufacturers to improve the quality of spine care through the planning, development, marketing and management of successful Spine Centers of Excellence throughout the United States and abroad.

Ms. Rogers’ proprietary business model integrates healthcare professionals, medical facilities and medical device manufacturers to improve the quality of medical care to patients. Her goal is to improve patient care by enhancing clinical delivery systems and creating accountability through quality in a variety of surgical specialties. For 17 years, she dedicated her life to helping children and adults with craniofacial deformities. She founded two 501(c)(3) nonprofit organizations in craniofacial surgery to create patient, medical and payer awareness of these conditions, which set up chapters in key U.S. cities. In 1991, Ms. Rogers spearheaded legislation to create a National Craniofacial Awareness Week with congressional hearings as well as a reception for affected families to meet with Mrs. Barbara Bush at the White House. Ms. Rogers would go on to refine the model she used in craniofacial surgery to fit musculoskeletal and spine care.

Since 1994, Ms. Rogers has launched and successfully operated three national companies where she served as president and CEO. In 2008, Ms. Rogers received the Frost & Sullivan award on behalf of her work for Customer Value Enhancement in the field of orthopedic research. Through these recognitions and endeavors, Ms. Rogers has established herself as a key opinion leader and development specialist among her clients, professional colleagues and peers.

[+] Tom Juarez, Director Regulatory Compliance
- Regulatory Affairs/Quality Assurance/Operations professional
- Thorough knowledge of State, Federal and International Quality Assurance and Regulatory requirements for the Medical Device, Pharmaceutical, and Nuclear Industries
- Certified Quality Systems Auditor
- Certified Quality Engineer

Tom holds a Bachelor’s degree in Remote Sensing from University of California Santa Barbara, is a Certified Auditor and Certified Quality Engineer from Department of Energy. He has 30 years of experience in the medical device field. His specialties include product development from design to market (design controls), Quality Management, Regulatory submissions, supply chain management, and Document Control. Tom has been responsible for successful regulatory submissions of Class II/III medical devices worldwide. He has set up numerous, successful quality management systems at a variety of companies encompassing a variety of medical systems, including drug/device combination products, in-vitro diagnostics, lasers, light delivery systems, orthopedic and general surgical implants, and plastic surgery products. Bringing practical experience into play, he served as Chief of Operations at Fzio Med, building the company from 2 employees to 55, establishing a world-class manufacturing facility outputting over 100,000 devices per yr.
[+] William McDonald, Director, Business Analyst, High Ground Medical
Mr. McDonald is the Founder of High Ground Medical, Inc. (HGM) an orthopedic device development, commercialization and business development organization. Under Bill’s guidance, HGM has built domestic and international sales organizations in spine, total joints, sports medicine and trauma, as well as sales management and customer service infrastructure. Bill has served, through HGM, as the Executive VP of US Operations for Finsbury Orthopaedics, Inc. which was acquired by DePuy, Johnson & Johnson in November of 2009. Bill was responsible for the general management of all US business functions. Prior to founding HGM, Bill served as Vice President of Sales and Business Development for Orthovita (now Stryker Orthobiologics). While at Orthovita Bill was instrumental in building both the dental and orthopaedic businesses from $0 to market leading positions. Bill has held management positions with several leading orthopedic companies including Synthes, Kirchner Medical (a Biomet company as of 1994), and Stryker. Bill earned a BS from Clarkson University in 1988.
[+] Joel Bernstein, Esq., McDermott Will & Emery
Joel M. Bernstein is a partner in the law firm of McDermott Will & Emery LLP and is based in the Firm’s Los Angeles office. He focuses his practice on corporate, limited liability company, and partnership structuring and restructuring, with emphasis on control and finance, capital formation, including placement of various types of basic and hybrid securities, and public offerings of equity securities. For the past several years Joel has represented companies owned or controlled by Employee Stock Ownership Trusts in connection with company acquisition and disposition transactions as well as ongoing commercial and corporate representation.

Joel has also done substantial work in public finance of hospital revenue bonds, major commercial lending transactions, matters before the Securities and Exchange Commission and the California Department of Corporations. He has advised on mergers and acquisitions, general representation of high and medium technology companies and all areas of nonprofit corporate law. Contracts and commercial law comprise a substantial portion of his practice. Joel has been recognized as one of the leading corporate lawyers in the United States by The Best Lawyers in America.

He has published a number of articles on computer contracts, securities and tax law issues. He is admitted to the California and Illinois bars.
[+] Robert Kurtz, Marketing
Robert Kurtz is the founder of Kurtz Creative, a provider of writing, editing and consulting services primarily for the healthcare industry. He is the former editor in chief of Becker’s ASC Review and Becker’s Hospital Review, communications manager for the American Association of Ambulatory Surgery Centers and editor for HCPro, publisher of Health Leaders Magazine.
[+] Ian Cowgill, MA, Director of Outcomes Research and Data Collection
[+] Matthew Downey, Bookkeeper